«It took me twenty years to discover painting: twenty years looking at nature, and above all, going to the Louvre.» Pier-Auguste Renoir
(1) Understand
(2) Ideate
(3)Design
(4) Testing
(5) Refine
« Many visitors at the Louvre—especially foreign tourists and first-time attendees – struggle to find their way and don’t know where to begin when faced with 380,000 objects and 35,000 artworks. In addition, the most famous pieces are constantly surrounded by large crowds mainly seeking photo opportunities. This leads to long waiting times, a frustrating experience, and prevents true art enthusiasts from fully enjoying these masterpieces.»
Desk research is a type of research based on published documents found in reports, articles, public libraries, websites, and other similar sources.
The Louvre Museum welcomed 8.9 million visitors in 2023. See link
In 2023, 68% of Louvre visitors were foreign tourists. See link
Visitors spent an average of 2 hours and 30 minutes at the Louvre.See link
In 2023, 43% of Louvre visitors were under 26 years old. See link
In 2023, 40% of visitors benefited from free entry, representing nearly 3.5 million people. See link
The Louvre Museum welcomes an average of 30,000 visitors per day, across 313 opening days per year. See link
“Visitors struggle to find their way around and locate the artworks they want to see. They often feel lost and frustrated, which harms their overall experience.”
“Visitors spend a lot of time searching for specific artworks, which prevents them from fully enjoying their visit.”
“Visitors are often faced with huge crowds around the most famous artworks, making it difficult to take photos and truly appreciate these masterpieces.”
«Visitors find it hard to access information about the artworks and exhibitions, which limits their understanding and appreciation of the art. »
Most applications offer only a limited selection of tour routes—typically around three options—and do not provide personalized itineraries based on the user’s preferences.
The available apps generally include only a few predefined routes, without adapting the experience to different user interests, visit duration, or preferred themes.
Applications fail to offer customized tours that consider users’ tastes, mobility, or the artworks they want to prioritize, resulting in a generic and less engaging experience.
"I don’t want to waste my time standing in lines."
"I’d like to see the famous artworks, but I don’t want to spend the whole day at the museum."
"It’s probably interesting, but it must be a hassle to organise."
"It needs to be simple, quick, and well planned."
"Frustration face à la foule et au manque d’organisation."
"Stress at the idea of ending up in a huge museum without knowing what to do."
"Curiosity and a desire to discover well-known artworks."
"Reads online reviews or asks friends for advice."
"Looks for an app or a website to plan the visit."
"Plans to ask friends who have already visited the museum for tips."
"There are too many people."
"I prefer when everything is scheduled; I don’t like improvising."
After numerous sketches, low-fidelity and high-fidelity prototypes, and usability tests, the SeLouvre app was born...
Writing multiple iterations of each app screen on paper helped ensure that the elements included in the digital wireframes would perfectly address users’ problems.
Design
Test
Redesign...
(On Boarding)
On the home screen, you’ll find everything you need to start your visit. Explore the palace and its collections, discover major artists, and navigate easily using the bottom menu. Simple and convenient, the essentials are always at your fingertips.
Experience the Louvre like never before!Skip the lines and dive into an immersive adventure with FASTLOUVRE. Enjoy priority access to masterpieces like the Mona Lisa, solve interactive riddles, and discover augmented reality animations. Choose your own route (Antiquities, Paintings, etc.) and explore at your own pace with personalized audio guides. Subscriptions from just €2.99!
Dive into an exceptional visit with FASTLOUVRE. Unlock priority access to masterpieces like the Mona Lisa or the Venus de Milo for just €2.99, explore gamified routes (Paintings, Antiquity, etc.), and enjoy captivating augmented reality experiences. Solve riddles, listen to immersive audio guides, and let the interactive map guide you easily to each artwork!
On SeLouvre, create your ideal visit in just a few clicks! Simply choose your preferred date and time, select your tour, and you’re all set – your ticket with a QR code instantly appears on your screen. No more waiting: start exploring the museum at your own pace.
Create your own unique route through the Louvre! Add your favorite artworks to your favorites list and let the app guide you with the most efficient itinerary. Once inside the museum, our system automatically calculates the shortest path between the works you’ve selected. More time to admire the art, less time spent finding your way!
Discover art like never before with SeLouvre! It’s as simple as a game: we show you artworks and you decide with a single gesture – swipe left if you’re not into it, swipe right to add it to your favorites, or tap it to go there instantly. A fun and intuitive way to find your next artistic crush! 💫
Easily find any artwork using the search icon: type in the name, the artist, the inventory number, or a few keywords. You can also get instant information by scanning a QR code from the home screen—just point your device at the artwork. For a deeper experience, you can also enjoy the integrated audio guide.
Curious? Explore the prototype and help me shape it!